Fine Accoutrements is an American company that has shaving soap made in Italy. Why? Because that's how far Mr. Fine will go to produce the easiest, thickest, slickest, & most skin conditioning lather in the world! Fine Platinum Shaving Soap provides exactly that, along with a crisp and sophisticated fragrance that radiates success. Inspired by Creed Aventus (2010), the scent features a spicy pineapple top note over a smokey oakmoss base note - and exudes the confidence born of wearing a perfectly tailored suit.Use:To use, first (1) load your thoroughly dampened shaving brush with soap by vigorously working it over the product surface for 10 to 15 seconds. Then (2) build a lather with continued vigorous brushwork in a bowl, or directly on your face, until no large bubbles remain. (3) Proceed with shaving, and enjoy!150 ml Fine Accoutrements Platinum Shaving Soap 150 ml