The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-powered formula helps reduce color fade, while omega-rich apricot oil nourishes and helps keep your hair soft, bouncy and hydrated. Suitable for: All hair types: Fine, medium, thick. All textures: Straight 1A, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C. Key Benefits: Safe for color-treated, highlighted and chemically processed hair. 100% vegan color protection and care A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner. Botanical cleansers Precisely formulated for lasting radiant color, wash after wash. Neutralizing power Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged molecules Create a protective shield to keep water from penetrating into hair, reducing color washout. Nourishes and helps keep your hair soft, bouncy, and hydrated. Featuring Aveda’s own Pure-Fume™ aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences. 94% naturally derived*. Silicone free. Sulfate cleanser free. *According to the ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.<br/>Massage into wet hair, from roots to ends. Rinse. Follow with color control conditioner. For best results, start with Aveda 100% vegan hair color, customized to you.
