This hydrating shampoo optimises hydration and re-establishes moisture balance leaving dry hair feeling clean and moisturised but not stripped. A deeply hydrating blend of Argan, Borage, and Jojoba Oils keeps hair shiny, nourished, hydrated, and smooth. Also featuring a super effective Hyaluronic Acid complex to leave hair feeling detangled, healthy, and hydrated.Use:Massage into damp hair and scalp, work into a lather. Rinse hair thoroughly. Repeat if required. For best results, follow with Super Hydrating Conditioner and style as usual.360 ml I Am Proud Hair Proud Super Hydrating Shampoo 360 ml