Keep your blonde looking icy and fresh with the Pureology Strength Cure Blonde Shampoo. This multi-benefit shampoo will help to strengthen and tone your hair with every wash to ensure that your colour stays clean and vibrant. Helping to maintain your colour between salon visits, the shampoo is infused with violet pigments to neutralise the appearance of brassiness. The toning formula instantly corrects the appearance of yellow tones within the hair, helping to maintain a fresh appearance. Foaming into a rich violet lather, the shampoo gently and effectively cleanses the hair of excess oils, product build up and impurities to leave your tresses feeling clean and soft. The brand’s signature anti fade complex helps to preserve your colour during washing, maximising colour retention. Strength Cure Asta Repair helps to improve the strength and texture of your strands, promoting a shiny and vibrant appearance.