Intensely nourish hair from root to tip with the Olaplex Rich Hydrating Mask. Its rich, velvety texture envelops each strand, leaving ends visibly healthier and more manageable. Formulated with moisture-retaining emollients and nourishing botanical oils, it helps smooth rough texture, reduce flyaways, and lock in hydration to soften dry and coarse hair types.<br/>Application: After shampooing, apply mask generously to wet hair, focusing on mid-lengths to ends. Leave on for 3-5 minutes, then rinse well. For best results, use weekly in place of conditioner.
