Suitable for curly and coily hair types, the As I Am Bond Shampoo gently cleanses and clarifies while nourishing dry, brittle strands. Developed with Bond Complex Technology, the formula helps to plump the hair with moisture, resulting in a stronger look and feel. Meanwhile, its purifying properties remove daily debris and product build-up from the scalp and strands to promote a clean, fresh finish that’s ready for subsequent conditioning and styling products.<br/>Application: Wet hair thoroughly. Apply to the scalp, section by section, and massage gently to create a rich lather. Rinse thoroughly and follow with the As I Am Bond Conditioner for optimal results.