Perfect for prolonging blow-drys and enhancing style definition, the L’Oréal Professionnel Tecni.ART Flex Blowdry Multi-Benefit Cream is a pre-styling cream with a whole host of benefits. From heat protection and smoothing to volumising and shape control, the leave-in formula is applied to damp hair before blow-drying, catering to all your styling needs.<br/>Apply 3 to 5 pumps to towel-dried hair, from lengths to ends. Proceed by blow-drying hair.