Achieve a salon-standard high lift tint with the BLEACH LONDON No Bleach Bleach Kit, a bleach-free hair-lightening kit for virgin hair. Using a persulfate-free bleach alternative for less hair damage and scalp irritation, the hair lifting kit lightens hair up to five levels to create a creamy blonde effect. Unlike traditional bleach, the colour will continue to lighten subtly over time, but roots will need topping up every 4-6 weeks for the ultimate lift look. Perfect for enhancing medium brown to medium blonde, or light brown to light blonde hair. Comes with the BLEACH LONDON Reincarnation Mask to promote optimum hair health. Not for use on hair that has been dyed or pre-lightened. Vegan. Cruelty-free. Box made from recycled cardboard.